From beautician to Digital Content and Design Lead : Vinu Vidyarathne’s story

When Vinu Vidyarathne left school at 18, she was excited to step into adulthood, start earning her own money and gain financial independence. At the time, she did not know that her career journey would eventually lead her to Platned, where she is now thriving as a Digital Content and Design Lead.

Vinu’s journey has not followed a traditional path. With interests in modelling, beauty culture and creative expression, she has always been drawn to work that allows her to present ideas in a visually engaging way. Over time, that natural creativity became one of her strongest professional skills.

Her first job was at a bridal house, where she discovered her ability to present people in their best possible light.

“My first job was at a bridal house. There I discovered that I have a knack for presenting things in their best possible light. Make-up is essentially about highlighting a person’s best features, isn’t it? My work in the marketing team is also somewhat similar.”

That early experience helped Vinu understand the power of presentation, attention to detail and visual storytelling. Today, she uses those same strengths in a very different setting, creating digital content for a global IT company.

At Platned, Vinu’s role is full of variety. Her typical day can include designing artwork, editing videos, suggesting captions, posting on social media and monitoring social media engagement. Her creative eye, combined with her willingness to learn, has helped her grow into a role that brings together design, content and communication.

For Vinu, Platned has been more than just a workplace. It has been a space where she has developed her corporate personality, gained confidence and discovered her natural strength in content design.

“This is where I developed my corporate personality and learned how to thrive in a global IT company. Most importantly, this is where I realised that I have a natural knack for content design.”
She continues to grow her skills each day while exploring new ways to promote Platned’s work to a wider audience.

“I am grateful that I get to grow my skills each day while exploring new ways to promote our work. Bringing Platned’s work to the eyes of a mass audience is exciting, and it keeps me motivated each day.”

Vinu’s story reflects what People of Platned is all about: recognising the different journeys, talents and experiences that shape the company from within.

At Platned, people come from different backgrounds, but each person brings a unique perspective, skill and story that contributes to the company’s growth.